Top 5 Reference Apps Performance on iOS in New Zealand, Q2 2025

The second quarter of 2025 saw varied performance trends among the top reference apps on iOS in New Zealand. Here's a detailed look at their weekly revenue, downloads, and active user metrics.

Hallow: Prayer & Meditation from Hallow, Inc. experienced a notable decline in weekly revenue, starting at approximately $4.1K and decreasing to around $329 by the end of June. Downloads followed a downward trend, with numbers dropping from 321 to 190. Active users showed resilience, beginning at 1.6K and ending the quarter slightly higher at 1.5K, peaking at 1.7K mid-June.

Ancestry: Family History & DNA from Ancestry.com demonstrated an increase in revenue, peaking at about $1.7K in late June. Downloads fluctuated, reaching a high of 260 in the week of June 23. Active users remained stable, hovering around 800 throughout the quarter.

Bible Chat: Daily Devotional by Bookvitals APP SRL saw a strong performance, with revenue climbing to $1.3K by June. Downloads spiked to 2.2K in April and remained strong, while active users grew from 3.6K to over 5.3K by the end of the quarter.

MyHeritage: Family Tree & DNA from MyHeritage.com showed a modest revenue increase, ending at $358. Downloads were relatively steady, with a slight peak of 200 in late June. Active users saw a minor increase from 349 to 337.

Haven - Bible Chat from E12 Holdings had a consistent revenue trend, closing at $441. Downloads varied, with a significant initial peak of 1.3K in early April. Active users showed steady growth, starting at 595 and reaching 1.1K by quarter's end.

These insights are derived from Sensor Tower's data, offering a comprehensive view of app performance in New Zealand. For more detailed analytics, visit Sensor Tower's platform.